Diseño de un plan estratégico mediante la aplicación de la Ley de Defensa del Artesano para el mejoramiento de la competitividad empresarial de la peluquería Cabellos del Sol, en la ciudad de Guayaquil, provincia del Guayas

Abstract

On this paper, we refer to the most relevant aspects related to the phase of planning and design of a Strategic Plan for Cabellos del Sol Hair Salon. As work methodology, we considered the legal regulations for application and improvements framed under the Artisan Defense Act by considering the beauty and cosmetology industry within the group of artisans. The internal and external aspects of the organization were identified using FODA, a strategic planning tool, PES analysis, surveys to partners and customers and a focus group with professionals of the trade were carried out. Regarding the theoretical framework, a strategic planning concept, strategic plan, mission, vision, values, goals, FODA analysis and conceptual framework for the plan design were developed. Data obtained from the FODA analysis and the results of surveys on both clients and collaborators, were the necessary inputs for the construction of the proposed Strategic Plan, as they showed the need for a proper planning to increase competitiveness, taking advantage on the fact that 74% of customers are very satisfied with the services provided by the hair salon therefore a good market position has been achieved. At the end, the respective conclusions and recommendations were obtained