Plan de negocios para comercializar pollos faenados de la empresa “Su Economía” S.A. en la parroquia Tarqui de la ciudad de Guayaquil para el año 2018.

Abstract

The company SU ECONOMIA S.A. is a family business that is dedicated to the commercialization of chickens, with direct suppliers that are brought directly from the farm to the plant or its final customers. The project is based on incorporating a new line of business that is selling whole slaughtered chickens or in parts to medium and small businesses of diners, whose market niche has not been exploited by its main competitors, becoming an innovation to deliver directly to these businesses in less time, with a competitive price and that is a quality product. To meet the goal of increasing sales with 5% for the following year, three important factors need to be incorporated: The first is to hire a commercial advisor, the second to adapt the facilities to slaughter more chicken units than those currently dispatched and third, buy a new truck for the exclusive logistics of these customers. The market study carried out in the Tarqui parish, gave as a favorable result the interest that these businesses have in that the delivery is direct and the price is convenient to save on the costs of their business. The financial results of the projection of the flows generated viable data for the development of the business, contributing to the economy of the country and to society by providing direct benefits.