Propuesta de un modelo de negocio para la implementación de una cafetería saludable en la ciudad de Guayaquil.

Abstract

Eating habits are an important pillar in people's lives. Studies show that eating away from home increases significantly body fat, as well as the risks of chronic diseases such as hypertension, heart problems, obesity, diabetes, gluten intolerance, among others. This research focuses on investigating more about the group of people in Guayaquil who care about health and look for healthy establishments when feeding, and also propose a business model for the implementation of a healthy cafeteria in the city of Guayaquil through the analysis of consumption trends of healthy products that determine the tastes and preferences of potential customers, and through the evaluation of their experiences within the establishments where they sell them.