Análisis del modelo clúster como apoyo a las empresas nacionales productoras de la industria cosmética en la ciudad de Guayaquil.

Abstract

Currently, the human being, both women and men, is more concerned with physical appearance and personal care, which has caused the cosmetic industry to grow considerably globally. In the equator, there are several companies that import, distribute, and produce cosmetic products, therefore this industry generates a positive effect in the economy, which is why this research project proposes to investigate the importance of a cluster as a model for the development of the cosmetic industry in the city of Guayaquil. The companies producing the cosmetic sector have faced several problems with their production as scarce raw material and almost entirely imported, noncompetitive prices, high tax payment, among others. For these reasons, it is decided to analyze the importance of a Cluster that would help to create strategic alliances to increase productivity, obtain a competitive advantage in the sector, support to face common projects and internationalization of companies. In order to know how this model can influence national companies and identify their level of acceptance, surveys and interviews were conducted with companies that are clearly dedicated to this production activity.