Plan de negocios para la introducción de zapatos de Halterofilia en el mercado de Guayaquil para la Empresa Distribuciones Técnicas S.A.

Abstract

This research work, proposes to develop a business plan for the introduction of weightlifting shoes in the Guayaquil market for the company Distribuciones Técnicas SA, to be carried out during the period 2019 - 2024. This company has several years of operation and account with the Lycan Fitness brand, duly registered and widely accepted in the Ecuadorian market, which is used as an advertising tool to promote the sports equipment offered by the company, using the facilities of the box, as a commercial strategy for Get the attention of the customers. Within the project, a survey was carried out to 384 people, according to the established sample and it was determined that all the respondents would be willing to wear shoes for weight lifting, if they knew that they would improve their sports performance, showing total acceptance by the product, object of study. In the same way, in the financial analysis, it was determined that the investment will recover in the third year of commercial activity, with an internal rate of return higher than the minimum rate expected by the shareholders and with a net present value, which covers the investment plus a profit. Due to the above, it is concluded that the company Distribuciones Técnicas S.A. can implement the marketing of weightlifting shoes in its product portfolio, expanding its clientele and betting on a new market, without losing its focus on the sports area.