Propuesta para la creación de una empresa productora y comercializadora de bebida energizante a base de la semilla del guaraná en Guayaquil.

Abstract

The following business plan shows a complete acceptance analysis for the creation of a company producing and marketing an energy drink based on the guarana seed in Guayaquil. For which a complete market study was conducted that allowed to see the behavior of the industry and the financial resources necessary for the implement ation of the business proposal. It was determined that the beverage industry in Ecuador is growing and attractive, this is due to the fact that the environmental conditions of the same impulse to the creation of new enterprises aligned to the trend fitnnes, which has done in the past a constant growth of the demand, since every time the people carry out more sports and look for a corporal care. That's why a low-calorie drink was developed that provides energy to the human being without altering his nervous system and does not provide unnecessary calories. To this end, a correct production process was developed, a marketing strategy that allows positioning in the market and in the mind of the consumer.