Diseño de un modelo de negocio del producto turístico organización de eventos en la ciudad de Guayaquil, caso : Bachelorette Bash.

Abstract

The MICE market is one of the most important sectors of the tourism industry for the income that leaves in the destination where it is made; that is why several types of tourism have been linked to this market, as is the case of romance tourism, for which Ecuador is currently seeking to position itself as an ideal destination. Due to the high competitiveness among tourist destinations, it is considered important to design products linked to innovation and new tourism trends. The general objective of the present investigation was designed for the purpose of organize Bachelorette Bash events with Guayaquil city as the base of the operation, which makes use of the national tourist offer; For this, a market study was conducted using the qualitative methodology with which interviews were conducted for men and women to determine their needs and expectations, and in turn information about the current offer. Thus, it was evident that in Guayaquil there is a niche interested in this type of event, this being the female segment, this segment is interested in making trips, especially in warm destinations as part of its Bachelorette Bash event; As for the current offer, it was found that the organizers of events that were found in the market did not carry out this type of event, mainly due to the lack of time, for which they agreed they preferred to make strategic alliances with an agency that dedicate to the type of events that this work has developed. Based on all the information gathered, the proposal for a new business model that organizes Bachelorette Bash events was designed, so two products aimed at the female segment were designed, each product have three itinerary options to satisfy different tastes and preferences of the target market.