Propuesta de una unidad de negocio del servicio de catering para la Carrera de Turismo de la Universidad Católica de Santiago de Guayaquil.

Abstract

The students are always looking for new ways to stand out and apply their knowledge, this is why the present investigation is based on a proposal of a business unit of catering service for the Tourism Career from The Catholic University of Santiago de Guayaquil. In the first chapter we know the baseline to follow the present work, theories such as the business model, learning by doing and elemental gastronomy are fundamental in the project. In chapter two and three, the research methodology and the market study are presented, through a sample of 168 students of the Tourism Career, the desire and need for the career to have this program was analyzed. Likewise, the target market showed interest in the model to be developed. Finally, chapter four discusses the business model to be applied and the business unit of the catering service proposed for the Tourism Career.