Análisis del comportamiento de los millennials de la parroquia Tarqui al consumir microteatro en la ciudad de Guayaquil.

Abstract

The focus of the present study was to investigate the consumption behavior of micro theatres in the city of Guayaquil by millennial residents in the Tarqui parish that includes the northern sector of the city. In Ecuador, all people in the age bracket from 24 to 38 years of age in 2018 are considered millennials. The research was mixed with both qualitative and quantitative approaches, where the methodology for the qualitative approach was ethnomethodology that focuses on the dialysis. The research tools used were the in-depth interview, direct observation and surveys using the simple random sampling technique. The most important findings of the study were the main motivation to go to the micro theatre, which was for recommendations, the average price of spending is $ 11 to $ 20, the days with a growth in frequency are between Thursday to Sunday, which is seen as a place of socialization and training for millennials, that the type of play most seen are comedies and that the influence group for this target group are friends.