Plan de negocio para la comercialización de capacitación y asesoria en Seguridad y Salud Ocupacional en las Pymes de la ciudad de Guayaquil.

Abstract

A.T Electronic & Industrial Security company is a family company dedicated to consulting and training of industrial safety to small and medium-sized companys within the city of Guayaquil, which wants to expand its market through this business plan. The previous studies carried out for the implementation of this business, show SME´s have lack of knowledge for laws and governmental regulations and those who know about this subject, are not properly advised and/or carry out their activities in agreement as required by law, nor do they have a Joint Committee of industrial safety, or do not use adequate protective equipment, so are exposed its workers to risks or accidents labour that affect their health and employers sanctions . A.T Electronic & Industrial Security also has customers outside of the city, so its purpose in the short term, is to expand in the province of Guayas. For all the above exposed and the investigation, the company sees as a great opportunity for growth and market positioning.