Propuesta para la creación de una empresa de fabricación y comercialización de perchas personalizadas para canes de razas pequeñas en Av. Samborondón - sector La Puntilla.

Abstract

The proposal for the creation of a company for the manufacture and commercialization of custom bibs for dogs of small breeds in Av. Samborondón - Sector La Puntilla, the opportunity detected in the market. The current belts for dogs have the same method of placement in the pet and are of standardized designs or models. The proposal presented stands out among the rest of its industry because of the degree of differentiation it has. The development of the proposal was carried out after designing and executing strategic and financial objectives, which were fixed after several analyzes, among them: Pest analysis, analysis of Porter's five competitive forces, analysis of the market through surveys and interviews and economic, financial and tax analysis, being the last analysis the one that validates the proposal financially as profitable and the analysis of the industry indicates that it is attractive making the proposal sustainable over time.