Elaboración de un plan de negocios para la introducción de una marca automotriz China en el Ecuador.

Abstract

The present study searches the determination of the viability of the introduction of a new Chinese automobile Brand in the Ecuadorian automobile market, this, by the creation of a new Company and the elaboration of a business plan for that new company. Due to the recent acceptation that vehicles that come from the Asian continent had have in the country, we have determined that the opening of a brand new automobile concessionary dedicated to the import, distribution and commercialization of these vehicles is a clear opportunity in the market, for this reason the investigators want to demonstrate the positive impact that these will have if it’s done.