Plan de marketing para la promoción del turismo de aventura en la Zona de Reserva Forestal Senderos – Parque Samanes.

Abstract

This research project is the product of the need to promote Parque Samanes Forest Reserve Zone to ensure that the city of Guayaquil is considered as a destination option for adventure tourism; allowing the Senderos Forest Reserve Zone to be consolidated as a national level as a point of reference in the city of Guayaquil, where the service of extreme adventures will be provided, as well as a space to share with the family. What is expected with this initiative is to diagnose the current situation of Senderos - Parque Samanes in order to develop a market study to identify the needs and requirements of potential visitors and design a marketing plan to increase visits, improve their dissemination and have a positive impact on the image of Senderos - Parque Samanes; as well as improving the quality of the service and infrastructure that in turn allow to increase the income using marketing as a fundamental tool; taking as objective that this marketing plan manages to promote at local and national level this area that until now has not received more attention; so that a greater number of citizens know of its existence and can enjoy the natural resources that are found in it, encouraging families to find other options to share leisure time, as they can enjoy a healthy environment and perform sports activities that will benefit your health.