Plan de desarrollo turístico para el cantón Rumiñahui, provincia de Pichincha.

Abstract

The present theme "Tourism Development Plan for the Rumiñahui Canton, Pichincha Province", has as its main objective to potentiate the tourist attractions of the Rumiñahui Canton, by means of a diagnosis of the state of its tourist system to determine resources and offer them; the realization of a market study that identifies potential tourists and how, lastly, the design of a development plan that effectively drives tourism. Regarding the methodology, a quantitative and qualitative approach was used, that is, research tools such as surveys and interviews were used. The surveys helped to know the real situation seen by tourists. The interviews indicated the same from the point of view of the representatives of the hospitality sector. To complement the research, government media, newspapers, and certified internet pages that show real data that serve to make an effective proposal were used. Based on what has been described, a marketing project was structured, to be implemented in a period of six months, to promote three chosen tourist sites, its first phase being that of entering the market through the creation of web pages and advertising, secondly positioning effective in the market creating advertising islands in different sites and finally the dynamic interaction with service providers through semiannual meetings. In conclusion, this project would not only increase the flow of visitors, but also would help reactivate the local economy, the hotel industry, transportation, among others, with the cooperation of the Illustrious Municipality of the Rumiñahui Canton, who would widely support the project.