Estudio de factibilidad para la creación de una empresa exportadora de pulpa de naranjilla a Alemania.

Abstract

The purpose of this thesis project is to determine the feasibility of implementing a company that exports naranjilla pulp to Berlin, Germany. The production of naranjilla in Ecuador is a remarkable income source for people who are related to this agribusiness, which is becoming stronger due to its market share in countries abroad. Nevertheless, there is no an extended market on this type of exports outside the country so they are not seen as an important non-oil exportable supply, this information will be obtained from statistics applied in the Central Bank of Ecuador and the amount of money exported under the sub-heading of naranjilla pulp. Interviews to the heads of Exofrut Company were made in order to get technical production studies, so as data obtained from the technical department at Grupo Torres y Torres. Reports on the cultivated hectares per year in Ecuador were given by public entities and the prices and costs taken from web page of the Ministry of Agriculture. This is why, it is intended to create an export corporation of naranjilla pulp and with an emphasis on spreading it in Germany.