Análisis de factibilidad para la comercialización de café de Zaruma a Estados Unidos.

Abstract

The development of this work consists of demonstrating the feasibility of marketing coffee from Zaruma to the United States, but in another presentation such as filter sachets, which will help the consumer to save time at the time of preparation. The market to export was chosen considering that in this country the consumption of this drink has increased by 83%, because Americans tend to consume between 3 to 4 cups a day, this trend has been marked by millennials. This work is structured by six chapters. A market research was carried out using the analytical-descriptive method with a quantitative approach which allows obtaining a better analysis of the information collected through surveys, which were a fundamental piece to determine the supply and demand of the product and for the preparation of the marketing plan which is a proposal addressed to the strategic partner for the sale of the product in the target market. Finally, by conducting a financial study, the feasibility of the project is demonstrated through the analysis of financial indicators.