Factibilidad para la producción y comercialización de leche de Alpiste en Guayaquil.

Abstract

The objective of this study is to analyze the economic and financial feasibility to produce vegetable milk based on canary seed that will target vegan consumers, vegetarians, athletes, children or people looking for healthy and nutritious alternatives in the city of Guayaquil. when it comes to drinks. The project analyzes macroeconomic factors in reference to Ecuador, which allowed to assess the demand and supply of the product. This Project is divided into 6 chapters, which are characterized by having an analyticaldescriptive methodology, which allowed analyzing the feasibility of this. Regarding product sales, key locations were chosen for distribution. Regarding the financial study, all the fixed assets, costs and expenses necessary for the production of this beverage were considered. At the same time, the analysis of the results of the next 5 years of the project was determined in order to measure the profitability under financial criteria of the internal rate of return, net present value and the minimum attractive rate of return. With this titling work, we seek to encourage the production and commercialization of beneficial health products that are of high exportable potential.