Propuesta para la creación de una aplicación móvil dirigida a jugadores de fútbol Amateurs en la ciudad de Guayaquil.

Abstract

The proposal focuses on a mobile application which will serve to connect people who love playing football at the same time that will help measure their skills within this sport to encourage healthy competition and to be motivated by different users to be the best. At the same time, this seeks to generate new sources of employment for society, as well as encourage the practice of football among citizens of different ages. In the same way, a marketing plan was developed to be able to determine the most suitable product, price, place and promotion strategies in order to introduce this application to the market with a higher level of acceptance. Finally, a financial study was developed in which a positive NPV of $ 41,146.50 was determined with a TIR of 34% higher than the TMAR of 15.46%, which shows that the proposal is profitable.