Plan de negocios para la comercialización de Cistos de Artemia a laboratorios de larvas en la península de Santa Elena en el año 2019.

Abstract

The objective of this business plan is to carry on the development of a complete market study to determine the viability of implementing a new core business for Biowasser S.A. company, based on Russian Artemia trading for larvae hatcheries. For the first instance, the company describes itself, dedication for the trading of high-quality biotech products for the aquaculture and fish industry in Ecuador. Is important to mention that the company has a state in the art environmental perspective with the latest technological tools and highly recognized technical and scientific experience. On the other hand, a field study was carried out with updated surveys within several hatcheries at peninsula of Santa Elena where the consumption of Artemia and nutrients are required to achieve benefits for the larvae stage shrimp. Most of the hatchery owners seek for excellent quality and competitive prices. This is the major constrain, considering discounts on the product and with complementary health care additives. It is important to consider that the shrimp sector is surveyed through an important economic boom, so producers seek best alternatives and are willing to try cost effective products widely offered in the market. Through a promotion and commercial strategies, the aim is to increase the Artemia sales during the first 5 years up to 10%.