Propuesta de apertura de sucursal en la provincia de El Oro de la empresa Súper Mercado Popular.

Abstract

The purpose of this study project is to demonstrate the feasibility of establishing a branch of the Popular Supermarkets in the city of Machala, as well as its viability and financing. The first part details the introduction, the research background, the contextualization of the problem, the objectives and the delimitations and justifications of the present study. Chapter I will detail the theoretical framework of supermarket chains, business study and feasibility and financing analysis. In Chapter II it is mentioned, Research Design, Market Research, Objectives, Methodology, Research Design and Descriptive Sources, Data Collection Instruments, Population Determination and Sample Size, Survey Design, Analysis of Survey Data of the Involved in the Investigation. Chapter III will detail the PESTA analysis with the bases of the environments, and the forces of Porter, in Chapter IV the analysis of the company, its organizational structure, its economic effects, primary activities, products, technical regulations and the investments of said project. In Chapter V Marketing Plan, Strategies and Policies in Service Design, Location, Distribution Strategy, Distribution of Facilities, Human Resources Strategies with Policies, Supply Chain Policies, Inventory Management Policies, Time Programming Strategies, Strategies and Maintenance Policies. Chapter VI mentions the Financial Plan, Costs and Expenses, Working Capital, Financial Statements, Financial Evaluation, Net Present Value, Internal Rate of Return, etc. Finally, the main conclusions and recommendations, derived after the development of the study, are described. Bibliography