Propuesta para la creación de una empresa que comercialice vegetales orgánicos, semi-procesados en la ciudad de Guayaquil.

Abstract

The following business plan presents a feasibility study for the creation of a semi-processed organic vegetable trading company in the city of Guayaquil. A market study was carried out that legitimately identified the political, economic, social, and technological aspects, as well as the behavior of the agricultural industry in Ecuador for the implementation of the business proposal. In the world there is a growing trend towards the consumption of healthy foods. Currently about 45 thousand hectares of fertile land in the country are used for the production of organic food. Therefore, the research that was conducted by qualitative and quantitative techniques to potential customers, we obtained data in which it was found that the commercialization of semi-processed organic vegetables is possible, since these foods do not have any type of chemicals that harm health. Organic foods will be offered in boxes of two different presentations. For the implementation of the business plan, a marketing plan will be executed in order to develop strategies to conquer potential customers.