Estudio de factibilidad para la Implementación de un Centro de Maquillaje en la ciudad de Daule, sector de la Aurora

Abstract

All entrepreneurship responds to the need to generate income, observing the opportunities that arise in the market; however, translating it is not so simple, but neither is it impossible; It is important to carry out a study that establishes the feasibility of the business, thus working with strategies that allow success and profitability on the investment. The behavior of the market currently gives the opportunity to venture into business related to professional make-up; therefore, the following question or research problem is presented: What are the conditions that will allow the implementation of a Makeup Center in the Aurora sector, as a profitable business? Hence, the following general objective was formulated: Analyze the feasibility for the implementation of a Makeup Center in the city of Daule, Aurora sector; through financial indicators of project management, to be able to carry out its implementation. The above led to a research whose methodology proposed a quantitative design of a descriptive and explanatory type, taking as a technique the survey with its respective instrument thequestionnaire. The results showed that the business that is intended to be and is the basis ofthe study promises profitability.