Plan de marketing para la introducción de la Empresa Decorfest en la ciudad de Guayaquil.

Abstract

The present work has how to implement the proposal of a microenterprise that provides the party decoration service, this realizes a marketing plan for the implementation of a party decoration business in the city of Guayaquil. The industry and the market will be analyzed to know the factors and variables that determine the choice of one company or another. A quantitative and qualitative investigation was carried out with primary and secondary data that provide relevant information for the development of the project, as well as for the correct decision-making regarding the promotion and promotion of the services to be provided. At the same time, the various promotion strategies that are proposed are to generate revenue and recall of the brand as well as the conversion of prospects to customers, in turn they are using digital media as a sales channel and dissemination and interaction by from the company to customers. In the development of this project, it will be proposed to generate information regarding the increase in sales and development of the DECORFEST brand in the market with the proposal to demonstrate the economic viability of this project.