Plan de negocios para la creación de un bar de cerveza artesanal con identidad ecuatoriana llamado The Gye Brewery.

Abstract

The following entrepreneurship project, proposes to carry out a business plan to create a craft beer bar with Ecuadorian identity called The Gye Brewery, for this project we have done various investigations, we have seen how the craft beer market is currently managed in our city and in our country and we have realized that it is a market that is having a great growth since in our country many varieties of craft beers are made, for this reason we are convinced that our project will have a great acceptance. Within the project we conducted surveys of 380 people, where we determined that 97% of respondents would visit our bar and they think the idea we are proposing is excellent. On the other hand we analyze that beer bars are currently having a great acceptance in our city, so we believe that Guayaquil needs a bar that identifies it as a city, a bar that can attract tourists and in it have things of Guayaquil, To address this problem we will create the craft beer bar The Gye Brewery. We have also done a financial study where it shows that the business is very profitable and that we can recover in 3 years the investment that we will make having a higher internal rate of return than expected and a net present value that will cover the investment plus profit.