Propuesta para la implementación de un modelo de fidelización en establecimientos de alimentos y bebidas de dos tenedores del cantón Guayaquil, provincia del Guayas.

Abstract

The present titling project contains issues relating to customer loyalty in the restaurants of “dos tenedores” of the city of Guayaquil. Currently, these restaurants do not have a clear profile of clients who visit them daily which complicates the modeling of loyalty to frequent customers become loyal customers. For this, several loyalty models compiled in the first chapter were analyzed, followed by an analysis of the restaurants of “dos tenedores”, using collection tools such as interviews to determine which profile of customers visit these establishments. As for the guests, they conducted surveys to determine what kind of rewards they would like establishments in this category. Finally, the appropriate models are proposed for each customer profile that exists in two-fork restaurants.