Propuesta para la creación de una tienda online de camisetas alternativas con diseños realizados por artistas ecuatorianos en la ciudad de Guayaquil.

Abstract

This following degree work studies the feasibility in creating a company that produces and sells t-shirts for men, those t-shirts are covered with a design on it which are made by Ecuadorian talented people, this t shirts also are one hundred percent made in Ecuador, only materials from this country. This proposal is about producing and selling t-shirts for men with Ecuadorian raw material in order to enhance the national production and consumption. Also, this business will be managed by social networks and web page as an e-commerce in order to reach the whole country, all the relevant information for the clients will be on the website and also on the social networks to get in touch easily. For the development of the project, legal and economic studies were done to proof the feasibility of the business model. Then a market research was done in order to gather all important information for the project. A financial study was carried in order to evaluate the economic feasibility and also a contingency plan was also made for the members of the company and the company in general.