Propuesta para la creación de una empresa comercializadora de servicios turísticos enfocada en experiencias.

Abstract

The degree work presented below is a proposal for the creation of a touristic services company that focuses on experiences especially designed millennials generation, which are located within the Guayaquil city limits. The proposal had a previously research work to present the proposal, which objectives to be followed in the present investigation were proposed for the purposes of this degree work. the research will use a study of the macro and micro environment of the company in proposal, in order to detect internal and external factors that can influence on the company development. Likewise, a market audit will be carried out to measure the attractiveness of the business, characteristics of demand and the needs of the target market. A technical analysis will be carried out to determine the operating costs, and an organizational analysis to define the profile of people and functions that the company needs for its correct operation. Finally, a financial analysis of the company will be carried out through projections to determine its viability by calculating financial ratios. Due to the previous information, the proposal for the company Lenial Trips is presented, with a new market focus for an unexploited segment.