Plan de comercialización del producto tabla de picar de polietileno, en el sector norte de Guayaquil, para la empresa Cauchera Durán Cía. Ltda., en el año 2020.

Abstract

Plastic and its products are one of the main components in everyday life. Due to the great ease of working with this material and its various functions, it is a fundamental input for production as well as part of the equipment used for homes. It is also used for the various activities of the economy in general. Although there is a tendency to reduce the consumption of these products, given the environmental impact generated - mainly their disposal - plastic is essential for the development of society's activities. In Ecuador, the plastics industry is of great importance, not only because of its weight in the economy, but because of its link with the rest of the activities. We believe that innovation, productivity and access to new markets will be the key to the development of our sector and society. We work to protect and facilitate the quality of life of human beings, providing health, food and energy to each of the Ecuadorian homes. Our main challenge is to improve the recycling process, incorporating sectors of the solidarity economy, spread the 4Rs: reduce, recycle and reuse.