Proyecto de factibilidad para la marca BlindChoc de Asociación Manos Fecundas en la ciudad de Guayaquil.

Abstract

The micro enterprises in the city of Guayaquil are increasing day by day because they create a source of income and work. For a venture or brand launch to be properly established and successful, business model methods must be studied. Due to this, the Asociación Manos Fecundas (ASOMAFE), being the first micro entrepreneurship within the Centro de Apoyo Municipal para Personas con Discapacidad Visual “Cuatro de Enero”, they have decided to undertake by means of their BlindChoc brand, constituted mainly by people with visual disabilities. The objective of this work is to carry out a feasibility study that will allow to know the market to whom it will be directed in order to determine its acceptance by potential consumers, how much it will require for its investment and how long the money is recovered and profits will be obtained. The applied research approach is quantitative because surveys were applied to know the needs of consumers and their preference when choosing a product. In conclusion, this project has an acceptance of 95% according to the market study which shows that the brand and the product if it covers the needs of consumers and according to the financial analysis in an optimistic scenario is profitable since it has a NPV of $ 6,335.53 and an IRR of 24%