Plan estratégico de desarrollo económico para la promoción turística del nuevo Malecón Las Palmas del cantón Esmeraldas.

Abstract

In the present investigation it has been determined and analyzed the main factors that influence the development of the different activities that this economic segment has carried out, especially in the financial credit area, while strategies have been formulated and suggested to allow growth of the province, which are mainly focused on the promotion of the tourist places of the Esmeraldas canton, with which it is expected to improve the quality level of the goods and services of the owners of the tourist premises and therefore the social and economic development of the green province, pride of the Ecuadorians. To this end, research methods and techniques were applied in order to comply with the objective of designing a strategic plan for the "Las Palmas" boardwalk, which will improve the economic and tourist growth of the Esmeraldas canton. The importance of international tourism promotion and the desire to promote domestic tourism in the province of Esmeraldas, are the main basis of this proposal in which seeks to make a strategic plan of economic development for the tourist promotion of the new Las Palmas seafront the province of Esmeraldas, The present work based on participatory research, has involved the main protagonists of tourism, such as microentrepreneurs, owners and operators of tourist facilities in the spas of the Esmeraldas canton.