Plan de marketing para la Pizzería Mafer’s Pizza en la ciudad de Guayaquil.

Abstract

The present project of qualification consists in the elaboration of a Marketing plan for the pizza Mafer´s pizza. However, in order to carry out the work, a market investigation was correctly executed from which very important data could be obtained, so they were very helpful in order to correctly affect the marketing plan. It should be noted that within the Marketing plan the 7 p's model of the Marketing mix will be taken into account, since the business revolves around both rollers; both of the product and the service. Some subjects such as: Marketing, Merchandising, Market Research served to prepare it. In the Marketing mix, some changes were executed within the p for example, within the product "p", the proposal was made to expand the menu and detect more products for sale; as for price, they will be preserved; also in square will remain in the same establishment; In promotion includes several promotions so that people are encouraged to go to the place. In the physical evidence the change or remodeling of the establishment was proposed, creating a favorable and adequate environment for all customer satisfaction in addition to the constant training of employees and, finally, the financial part will be viable.