Análisis de factibilidad en la creación de un bar-café bajo el concepto pay-per-minute en la ciudad de Guayaquil.

Abstract

The purpose of this investment project is to know if the implementation of a coffee - bar under the pay - per - minute concept in the city of Guayaquil is viable; concept that is originally from Russia that has been extended to more regions like the European and has great potential in Latin America. Relevant investigations have been carried out to determine the feasibility; the technical part where the name of the organization, the service flow, the business objectives, the machinery and the different areas to be presented are defined, which together with the legal part, where the necessary documents are established for the development of the business, allow the project to unfold under a framework of law. On the other hand, within the market study, both general and specific aspects that could influence the business were analyzed, likewise, surveys were carried out on 386 people between the ages of 18 and 55 years (without excluding older people from that age), by analyzing these, it was possible to determine the strategies related to the product, price, place and promotion. In the surveys it was observed that 34% of the sample considered being willing to pay for the time spent in an establishment. Finally, the financial study was carried out where the investment capital and its respective financing could be determined; The financial statements were projected for the next 5 years. Through the analysis of these factors it was possible to obtain as a result that the project is viable since the IRR and other indicators demonstrate it in the respective scenarios.