Factibilidad para la creación de una empresa dedicada a la elaboración de bolsas reutilizables a base del tallo de banano.

Abstract

The purpose of the present project is to determine if it is feasible to create a company dedicated to the production of reusable bags based on the banana stem; the company classified as a public limited company, will be located in the Machala Canton, in order to replace the use of plastic bags, which have been a common material used over the years and have caused damage to the environment. In the data that could be obtained in the investigation, there is a need to create a company that uses the stem of the banana considered waste and becomes its main raw material to produce reusable bags, since large quantities are found in Machala of banana hectares that can supply the supply for the plant that will be located near the supplier farms. The methodology on which the project is based is synthetic and inductive, in the same way to obtain relevant information, primary and secondary sources were used. Additionally, a market study was implemented to determine demand and develop marketing strategies both for the production as for the commercialization in the province of Machala, and where it was possible to obtain favorable results from the consumers. Finally, a financial study was prepared to measure the economic feasibility that the project will have through financial tools, where costs and revenues will be shown.