Plan estratégico para la venta de bienes raíces en la urbanización “Los Corales” de la ciudad de Machala.

Abstract

The present work aims on the development of a "Strategic Plan for the real state sales in “Urbanización Los Corales” of Machala" that has different chapters that helps to identify strategies that generate value to the business. The business structure within the work development is identified, summarizing it through a Canvas model. Also, an analysis of the environment is carried out, which corresponds to Machala, where both, internal and external agents can affect the business and its operation. In addition, post-evaluation strategies of the corresponding scenaries are exposed, which help to add value to the business. Finally, there is exposed the financial chapter that demostrated the results achieved with the strategies are projected, in 5 years. The results show that carrying out these actions is feasible and represents a great opportunity for the business.