Plan de negocio para un almacén de venta de repuestos y taller de servicio técnico de motocicletas en la ciudad de Lago Agrio.

Abstract

The city of Lago Agrio has suffered a great population growth, becoming the most important city in the province of Sucumbíos, growth that has produced an increase in the number of vehicles of both cars and motorcycles that circulate on the roads, consequently the appearance of the usual bottlenecks in peak hours. The objective of this study is to create a business plan in the city of Lago Agrio, through a market study, which can determine the feasibility of the business plan of a warehouse for the sale of spare parts, complementing it with a technical service workshop, which is called "MOTO PASSION", the same that provides both preventive and corrective mechanical services, in addition to washing and beautification by aesthetic modification of motorcycles, with a high level of quality and efficiency, looking for This way a solution to the growing demand for spare parts and technical service, as a result of the appearance of new motorcycle brands that bring new technologies to their normal operation. An important factor is having an attached technical workshop, the same that when fulfilling all the requisites required for its legal constitution, can give the necessary guarantee to its clients in all the works carried out. This allows its positioning in the market and is also a great help, for the stores that sell this type of vehicles, the same that can offer its customers the check and guarantee of the first 1000 km and the consecutive checks to cover it, unlike the workshops with what they now work that work in an informal way so they offer no guarantee.