Estudio de factibilidad para la exportación de banano tradicional al mercado ruso de la empresa Aso. Costa del Pacífico.

Abstract

The present project sought to determine the feasibility for banana exports from the Tropical Fruit Producers Association of the Pacific Coast, in order to introduce it to Russia. A qualitative and bibliographic documentary research methodology was applied, through which a market investigation was carried out where it was evidenced that there is an important competition that comes mainly from the countries of Central America since they reduce their costs to gain competitiveness. Through the technical study, the processes for the cultivation and production of the fruit were defined, the necessary machinery and equipment were also determined. Subsequently, marketing strategies were established to position the EXCELBAN brand in the Russian market, considering that digital media will be the contact with potential customers 24/7. As a last point, the economic viability of the business plan was analyzed, where the results of the project scenario demonstrated the viability through the Internal Rate of Return that was obtained at 20.28% and a Net Present Value of USD $ 58,203. In addition, the investment recovery time of 3 years, 9 months and 19 days. However, the sensitivity analysis of sales in the pessimistic scenario reflects that even when they fall by 1%, the results of the NPV reach USD $ 27,339 and the IRR 19.46% higher than the TMAR.