Propuesta para la producción y comercialización de arcilla azul en la ciudad de Guayaquil dirigido a mujeres.

Abstract

The proposal for the production and marketing of blue clay in the city of Guayaquil aimed at women, is based on the fact that the product has natural properties without preservatives, it is a natural remedy that helps skin moisture and luminosity, it is a Blue clay allows the person to sit with a youthful stone, also prevents aging, when absorbing all the fat and toxins in the body. In Ecuador there is the blue clay whose property allows to destroy the pathogens that exist in the tissue without assaulting it, and even regenerates it, allows the natural defense to recover and maintains a balance in the minerals impregnated in the skin. The blue clay mask in a facial discovery that with a 10-day schedule allows you to remove the fat from the skin, at the same time it can be mixed with milk, egg yolk, cucumber, among others. The present work is developed in order to achieve a display of information regarding blue clay, to carry out a business plan that allows its operational and financial viability by distributing it to all beauty aesthetic centers, and at the same time expanding the laying service of natural masks that the woman requires so much today.