Propuesta para la extracción y comercialización de pulpa de Açai en la ciudad de Guayaquil.

Abstract

The following business plan, allows to measure the feasibility of creating a business model based on the extraction and marketing of Açai pulp in the city of Guayaquil, followed by the multiple benefits that contribute to health, This business plan is coupled to the new Mega trends of consumption of natural products, which bring benefits to people. The corresponding market study was carried out to identify the different aspects: political, economic, socio-cultural and technological; Also analyze the behavior of the industry. Currently in Ecuador there is a growing trend towards healthy, therefore, the business plan in question, to which qualitative and quantitative techniques were applied; They produced results in which it was possible to verify that the extraction and commercialization of Açai's pulp is viable. The product in question will have a single presentation, it will also have a plan with the objective of establishing strategies that capture new customers.