Propuesta para la creación de una empresa desarrolladora de capacitaciones personalizadas a empresas del sector comercial en la ciudad de Guayaquil.

Abstract

The present work aims to analyze the feasibility and profitability of a Proposal for the creation of a company that develops personalized training for companies in the commercial sector in the city of Guayaquil. The proposal was born as an alternative solution to companies' lack of competitiveness in an environment where personnel play an important role in achieving objectives. This has a higher incidence for consideration in marketing companies and they have a team of sales forces. Hence, it is proposed to strengthen the skills of workers to enhance the results that are directly reflected in the profitability of the company. For this, a market study was carried out to determine the factors and aspects of importance to improve in the sales force. In addition, a financial analysis was carried out, which determined that the proposal is viable and feasible, obtaining the NPV values of $ 16,297, an IRR of 31.96% and a TMAR of 11.47% within five years.