Plan de negocios para la apertura de la primera sucursal de la Academia de Brazilian Jiu-Jitsu y Defensa Personal : “TEAM CL JIU-JITSU ACADEMY” en la vía Samborondón.

Abstract

The proposal for the opening of a branch of the “TEAM CL JIU-JITSU ACADEMY” located in the city of Guayaquil, specifically in the Samborondón road sector, which takes place over a period of 4 months as dictated by the semester period in progress as Development of this thesis, taking as an initial framework an internal analysis of the proposal and its requirements based on the behavior of the type of business that is being established, externally, according to the market study according to the industry and geographical location that this Type of business required. It is a project that seeks to emphasize the importance of a healthy life in the citizens of Guayaquil, as well as to promote the practice of martial arts in Ecuador, not only as a means of self-defense, but also as a discipline channel for youth. According to the market research carried out, it is highlighted that almost 50% of the market shows acceptance. The results of the investigation that are decisive in the type of distribution of the service, the promotions, the acceptance of the price and the parameters that our service must meet to meet most of the needs of our potential clients are presented, culminating in the financial study through the which we have determined through financial indicators that the proposal is viable.