Plan de marketing de turismo Comunitario para Caguanapamba, del cantón El Tambo, provincia de Cañar.

Abstract

The purpose of this project is to promote community tourism in Caguanapamba community through a Marketing Plan., Certain activities are included, such as: ancestral medicine, Chigaqpamba viewpoint, visit to medicinal gardens, visit the sacred lagoon of Culebrillas, cultural night, variety of gastronomy, sport fishing, family life and visit to El Tambo real de Paredones. The following activities are carried out in the community with the collaboration of its five sectors, likewise it has tourist facilities such as: local guide, catering service and accommodation service so that tourists can enjoy their stay. As a result of the analysis of the demand through the surveys that were carried out to know the profile of the tourist, the majority are young people between 18 and 28 years old, they have made community tourism activities, what they liked most is to enjoy the typical food, in addition of that, they are willing to pay for a community tourism package with accommodation $ 76 and for the same package, but without accommodation $ 34. For the next project, the marketing mix is used: price, promotion, place, product. In addition, promotion strategies, marketing strategies and training.