Propuesta de diseño de producto “turismo de voluntariado” para aumentar el turismo receptivo en el Ecuador.

Abstract

The purpose of this study is to develop the product design "volunteer tourism" to increase inbound tourism in Ecuador. Therefore, it has been essential to identify the positive and improvement aspects of tourism and volunteering through diagnoses, interviews and surveys of primary actors involved in such activities. In addition, we analyzed the operational model of two organizations that volunteer in Ecuador to know the differences in their ways of operating and working in the country. The tourist package was made by means of the data obtained by the data collection techniques and the Manual for the planning of tourist products (2014), published by the Ministry of Foreign Trade and Tourism of Peru, through which several features such as the market segment to which the product is aimed, the motivations of volunteers, among others. According to the research carried out and taking as a reference the current situation of volunteer tourism in several countries, it was determined that this new line of tourism product has had worldwide growth and popularity. For this reason, through this project a structured tourist package has been proposed in order to offer tourism and volunteer activities in several regions of Ecuador.