Plan de negocio para comercializar la producción de leche vacuna de la hacienda “Santa Rosa” en el año 2021.

Abstract

The following Business Plan is based in the propose to expand the commercialization market, in relation of the milk production of the “Santa Rosa” farm, that´s because is necessary to increase the livestock of the farm. Through the different analyzes, the farm supports the development of commercialization, by the distribution of milk to the stockpiles and the Floralp Industry in the province of Imbabura, increasing it, which served the stockpiles of Otavalo and small traders of the sector. To considerer viable, it was necessary increase the livestock from 47 to 82, which sustains the increase in liters. To be able for increase the commercialization, it was necessary to implement a sales force that can reach the goals. In this way, was possible to get favorable results in the financial evaluation of the Business Plan, through a positive NPV of $72.433,7 it was considered a viable project, also obtain a IRR of 42% and a benefit cost of $ 2.82, it was also determined that payback time it was of 2 years. In the sensitivity analysis it was determined that with a 25% of reduction in the price the project it´s not profitable.