Factibilidad económica de un aderezo a base de pollo dirigido al mercado colombiano.

Abstract

The following research work addresses the economic feasibility to produce and export a chicken-based sauce to the Colombian market given that there is an unsatisfied market demand and there are no studies that have been previously carried out in Ecuador for this type of product in this niche despite having the potential to diversify the productive matrix and not only products in their natural state. The methodology carried out in this project was with a constructivist epistemological stance, deductive method, qualitative approach, descriptive scope, non-experimental research design and the collection of information through surveys carried out to the target market and the documentary review Throughout the study of the market it was determined that there is an acceptance of the product being distributed through supermarkets and made known through the internet. For this, the creation of a legal entity made up of four collaborators which mission is to offer the client the pleasure of tasting a chicken-based sauce in all occasions through production lead by sustainability. Likewise, the logistic study for the commercialization of this product in the Colombian market indicates that the optimal means of transport for the distribution of the sauce by air to the Alfonso Bonilla Aragón International Airport in Cali-Colombia with an exemption to the payment of tax given the Cartagena agreement in force between Ecuador and Colombia. Finally, in the financial study, the results demonstrate the profitability of the study over time, granting benefits to shareholders for the opportunity cost of investing in the project.