Estudio de factibilidad para la creación de una empresa organizadora de eventos en la ciudad de Zamora, provincia de Zamora Chinchipe, Ecuador.

Abstract

The purpose of this study was to determine, through a market analysis and business plan, the effective creation of an Event Organizing Company that generates profitability, sources of employment and sustainable economic development in the canton Zamora, all this based on the planning, organization, execution and supervision of the events to be held, in terms of creativity and innovation, to meet the requirements of the demand presented of the service; this research, of a substantial and descriptive characteristic, sought to know the unmet demand and the level of acceptance of a new company of this type as well as analyze the market and its components, applied deductive and inductive methods in order to take general data to particularize them and also take into account individual opinions to project them to a whole set of people in the sector; involved 385 randomly selected key informants to whom an online survey was applied. The results obtained denote that there is unmet demand, which becomes the target audience; economic feasibility, reflected in the implementation of a business plan to create strategies to capture greater short-term demand, is also determined.