Plan de promoción turística para las regatas de fuerabordismo Guayaquil – Vinces.

Abstract

The degree project "PLAN DE PROMOCIÓN TURÍSTICA PARA LAS REGATAS DE FUERABORDISMO GUAYAQUIL – VINCES"; aims to promote the sporting event nationally and internationally to reorganize the tourist orientation of the economic development of the site. In the approach of the problem it is described in general in the culture of the population and infrastructure of the locality, and the lack of an effective promotion of the regattas of outboarding Guayaquil Vinces, since undoubtedly due to the little study and knowledge it has stopped promoting the wealth of tourism they possess, which is why the objectives of this research are set. The basic type of research is bibliographic and documentary supported by field research. Each one of the topics was exposed in a detailed way, but limiting the information only with the direct relationship with the topic proposed for the project, so that a clear perception and understanding was obtained for the marketing proposal for the tourist product and to achieve the goals that were set. In the design of the marketing plan for the tourist product, different strategies have been developed to take advantage of the tourist cultural perspectives of the market, which will allow its practical development and it is proposed to make known and position in the mind of the traveler through intense advertising campaigns broadcast by all media and advertising.