Estudio de factibilidad para la implementación de un ecosistema comercial digital dirigido a restaurantes y cafeterías de la ciudad de Guayaquil.

Abstract

This project is based on the creation of a digital platform to promote restaurants and cafes in the city of Guayaquil, taking advantage of today's technological advances that is, the use of smart phones, social networks, digital marketing and others. Factors subsequently exposed will be the necessary resources for its development. It is necessary to consider primary and secondary sources of information for data analysis, which will be detailed in the development of the enterprise. The viability of this project will be demonstrated by means of a feasibility study, the same one that is based on a problem of two perspectives; one of them seen from the perspective of the businesses who would be our clients whom we will also call later as subscribers. These businesses when starting their operations have to think daily how to attract more public. And the other perspective is seen from consumers, who many times have the difficult decision of having to choose in current digital platforms what they are going to consume in their day to day, many of these offers from conventional platforms are repetitive and very common for the consumer. However, this project is intended to offer a new product, with new options to provide new opportunities for both businesses and consumers.