Análisis de la percepción de los consumidores sobre el uso de la medicina natural y su poca afluencia en los centros de terapias naturales en la ciudad de Guayaquil durante el año 2020. Estudio de caso : Centro Especializado en Terapias Naturales “Eilen´s Telier”.

Abstract

In the present essay, an investigation was carried out about the perception that consumers have of centers specialized in natural therapies by investigating places that use natural medicine and practice natural therapies, complementary or alternative therapies. The following research seeks to analyze the perceptions of consumers regarding the places where natural therapies are performed, determining the degree of acceptance and knowledge that clients have about natural medicine and identifying the type of users of the Therapy Centers Natural. The analysis was carried out through research carried out by different sources worldwide, one of the main factors found was the high acceptance of people about therapies, however there is a lack of information and professionals about natural medicine, there is no greater knowledge of the places where they perform natural therapies, it was also identified that therapies against pain, anxiety and stress are the most required, additionally people with chronic diseases are the main clients who consider that natural medicine is low cost compared to conventional.