Plan de negocios para la producción y comercialización de una Bebida Energizante Natural a Base de Maca en la ciudad de Guayaquil.

Abstract

The degree work that is presented below aims to create an energizing drink based on maca root in the city of Guayaquil. This idea arose due to the changes that people seeking to consume healthy products are taking place today. that do not contain chemicals or additives that affect their bodies and their health since consuming a functional food does not mean that it replaces the daily vitamins and minerals that a person needs, but rather that these foods give an additional reinforcement to the body so that it performs better when the person wishes, it does not seek to reduce the consumption of energy drinks, but rather to increase their consumption, but at the same time reducing the side effects that affect the body of people, without counting on the excess of sugar they contain. This proposal is aimed at students, people who are working or carry out sports activities since they are the ones who need more energy to replenish due to their wear and tear provided by the activities they carry out. In order to offer a natural energizing drink based on the maca root which has different beneficial properties, such as B vitamins, iron and fiber for the human being that provides with and benefits without affecting health and once they meet the perspective when consuming the same.