Propuesta para la producción y comercialización de waffles multicereales precocidos con diferentes aderezos.

Abstract

This proposal is the creation of a company that produce and sells frozen multigrain waffles with different dressings. The complete investigation was carried out to know the feasibility and attractiveness of the project within Guayaquil city. The proposal to offer is a product that is easy and quick to prepare for those people who lead and accelerated lifestyle and they don not have enough time to prepare a suitable breakfast in the morning that provide enough energy to carry out all the daily activities. The brand ¨ARTIKA¨ will offer waffles with nutritious contribution such as quinoa y amaranth are cereals thar provide high quality protein, in addition to having sachet of different dressing. The proposal seeks to prove the business opportunity that the company has in the frozen food industry in the city of Guayaquil, through an in-depth investigation. Market research was conducted to determine consumer behaviour and determine the level of acceptable of the product. Marketing strategies were proposed to introduce the brand ¨ARTIKA¨ in the mind of the consumer as a easy and quickly product to prepare a technical study was made to know the most efficient production process and finally a financial study was made to know the profitability of the proposal.